Value Mapping Your Business

Value Mapping Your Business

While most shop owners and leaders spend a lot of the day pushing orders through the system and making sure everything ships on time, not much time is spent actually looking at the processes in place or how the financial paddle propels their…
Quit Selling Ink On Cotton

Quit Selling Ink on Cotton

All too often in this industry the following scenario happens: Customer: "I need to get some shirts printed." You: "How many do you need?" Customer: "About 100." You: "What color shirt, and what will the design look like?" Customer:…
Shirt Lab Tribe Become a Founding Member

Shirt Lab Tribe: Become a Founding Member

This past week proved to be a significant one for Shirt Lab. We had 2,646 people from around the world participate in our first online event, the Shirt Lab Summit. Hopefully you were part of that group. If you were, thank you very much…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Shirt Lab Summit: Why It Is Important

Shirt Lab Summit: Why It Is Important

Hopefully by now you have seen a marketing post or two about the upcoming Shirt Lab Summit that will be held completely online and for free June 1 through June 3, 2020. Our team at Shirt Lab has been working incredibly hard for the last…