Refrigerator Material

Refrigerator Material

Do you give out what I call "Refrigerator Material" to your employees? What's that you ask? Simple. It is something that you give your employees on a consistent basis to show that you care and appreciate them. I'm talking about "Thank…
The "Mother May I" Syndrome

The "Mother May I?" Syndrome

Have you heard about the "Mother May I?" Syndrome? Maybe not, but chances are that you have experienced this. The "Mother May I" Syndrome is when seemingly nobody on your staff can do anything without your approval or opinion. EVERYONE…
I Said, "You Should Run Your Shop Like An Airport"

I said, "You should run your shop like an airport"

I said to him, "You should run your shop like an airport." Not in the "overpriced-cardboard food-afraid to touch anything way"...but in the aspect that some airports manage over 2,500 flights in and out a day. If you stop and think about…
It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
Finding Your Voice

Finding Your Voice

Have you ever stopped to consider the "voice" of your shop? I want you to stop for a minute and consider the following artists: Lady GagaMetallicaPablo PicassoHydro74Stephen KingSeth Godin Maybe you are familiar with all of them, maybe…
The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…