9 Core Skills Every Apparel Decorator Should Master

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When I go to trade shows or industry networking events, I’m constantly amazed at the completely different stories from people about how they got into this industry.  It’s one of my favorite questions to ask, as it reveals so much about…

Redefining Your Shop Culture – Go From Good to Great

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One thing that all business struggle with over time is the idea of identity and culture.  You spend a lot of effort every day in the struggle to obtain new business, forging relationships with clients, marketing yourself in the community and…

Race to the Bottom: Pricing Wars

I’m frequently seeing more discussions online regarding local competition undercutting business by quoting or taking jobs at discounted rates.  Having competition in your market is a good thing, and at the heart of it seems very American. …

9 Rungs of the T-shirt Shop Ladder of Success

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A guy e-mailed me from Bangalore India last week and wanted to know the formula for success in the t-shirt printing industry.  Sorry to say, but listing everything needed to run a shop is a pretty complex task.  It does, however, offer a…

Vince Lombardi Was Wrong

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“Winning isn’t everything, it’s the only thing.”  That phrase has been closely associated with the legendary Green Bay Packer football coach, and often very widely quoted.  He supposedly used it as early as 1959 in his opening talk…

Making Our T-shirt Shop Promotional Video – Lessons Learned

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Before starting this article, check out our new shop video!  Here’s the link:  Visual Impressions Shop Video As part of being named a Top Shop from Stitches magazine for the March 2014 issue, they asked us to submit a short video that illustrates…