20 Biggest T-shirt Shop Mistakes & How to Avoid Them

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I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go.  I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and…

When You Are Up To Your Ass In Alligators

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There is a small sign that used to hang in my dad’s office that reads, “When you are up to your ass in alligators it’s difficult to remember that your initial objective was to drain the swamp”.  He passed away a long time ago, and I…

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…

Keys to Success – Building an Accurate Production Schedule

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Hopefully your sales are at a point where your production schedule is crowded and full of orders to produce.  As everyone knows, it’s pretty easy to prioritize work when there are fewer jobs to sort through.  However, once the schedule is…

Jumpstart Your Sales with QR Codes

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Want to boost your company’s sales with an easy and value-add idea?  Adding a QR code sales program just might be the ticket.  Below I’ll give you a brief explanation of what the heck a QR code is, tips on engaging clients with this new…