Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
You Are Only As Good As Your Customer Service

You Are Only As Good As Your Customer Service

How is your customer service in your shop? Best in class? Incredible, with raving reviews from your customers? Maybe the other end of the stick is a better description? Frazzled. Not quite educated on industry lingo or how to do things. I'm…
Hey, how are you using the shirt?

Hey, How Are You Using The Shirt?

"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning of the apparel sales process. It tells you everything. For a lot of newer salespeople in the industry, they want to immediately…
Employee Ghosting

Employee Ghosting Pushes Need For Better Strategy

Has your shop ever been the victim of employee ghosting? This is when one person, for whatever reason, simply doesn't come back to work. One minute they are there. The next? Poof. It's confusing and frustrating. And, like it or not,…
Attack Problems Not People - Marshall Atkinson

Attack Problems, Not People

So you were walking the shop floor the other day and you noticed one of your workers, Fred, aimlessly wandering around. It looked weird. At night, you lie awake in your bed worrying about how you are going to get all of the orders completed…
Stop Rewarding Mediocrity - Marshall Atkinson

Stop Rewarding Mediocrity

If you want growth to accelerate like a bullet train this year, stop rewarding mediocrity in your business. This means rolling up your sleeves and doing something about that worker whose attitude and performance can be described in one word. Meh. You…