ThreadX 2020 Recap

ThreadX 2020 Recap

ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect. But let's say that…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…
3 Ways to Build Trust

3 Ways to Build Trust

Here is the cold hard truth. Nobody is going to buy anything from you unless you establish trust first. In fact, part of the sales cycle that I talk about a lot with my coaching clients and classes is the Know, Like, Trust, Buy sales funnel.…
The Road to Hell Is Paved With Good Intentions

The Road to Hell is Paved With Good Intentions

Let's pretend I'm sitting next to you at a bar or a restaurant. That's how I would normally tell you this one. It goes like this... After finishing up a week's worth of trade show business in two cities, I loaded up my bags in my rental…

Shirt Lab 2020: Here's $50

So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and marketing techniques that you can use to grow your business. One was in 2018, and four were last year. Tom…
Trade Show Bingo

Trade Show Bingo

It's the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in the past I've penned articles about WHY you should go to a trade show, this is not going to be one of them.…