Why Customer Service Needs to Have a Big Dose of Empathy

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Late one day my car had a flat tire.  Not just a flat, but a complete blow out – I must have ran over something.  After going through the ordeal of changing it in eleven degree weather, I narrowed down my choices to venture out and go buy…

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…

Safety – It’s No Laughing Matter

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A few years ago, someone slipped on a wet concrete floor at the shop and one of the other staff members inadvertently laughed.  I guess it was just that type of pratfall that induced the giggle, but it clearly defined the lack of concern with…

Trust – The Ultimate Five Letter Word

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Whatever happened to TRUST in American society and business?  Long ago, a man’s word was his bond.  Businesses valued their customers and supply chain partners.  Trust was earned with a simple handshake. A simplistic and naïve point of…

How Do I Do It?

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People that know me are aware that I’m blessed/cursed with an insatiable curiosity with learning something new.  I’m always reading a book, a blog, someone’s post or Twitter feed.  Like a worker bee bringing pollen back to the hive,…