Posts

The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
T-shirts Don't Care Who Prints Them

T-shirts Don't Care Who Prints Them

  T-shirts. There they are. Stacked up on that cart. Or maybe you prefer a table. Dozens of them. Hundreds. Thousands, maybe. And there are even more still in the boxes. What's that sound? Beep, Beep, Beep. It's the sound…
Automagically Problem Solve - Marshall Atkinson

Automagically Problem Solve

  Today I want to talk about what it takes to “Automagically Problem Solve”. Does it sound too corny? I made up that phrase last year during a conversation and it stuck with me. It sounded then like a good blog article title…

The Seedy Underbelly

  Let’s talk about intellectual dishonesty.  In the decorated apparel industry we are constantly under siege by people who push the envelope with their business practices. Is it laziness? For example, you’ve undoubtedly read about…

Is Your Shop Stagnant? Why Innovation is the Road to Success

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Let me ask you some simple questions.  Be honest to yourself while you think about your answer.  Are you a shop that constantly seeks to reinvent itself, improve and get better?  Or are you the shop that sits there enviously and wonders “how…

Sometimes the Word “No” is Your Friend

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Quite often a lot of companies get into trouble by saying “Yes” to situations that they really should avoid.  It is harder to say “No”, as we’re wired to please, to accept a challenge, to “Get ‘Er Done”.  However, if you stop…