Posts

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…
What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…