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Why Marketplace Turbulence Is a Good Thing

Marketplace turbulence. On the surface, it may appear to be a big challenge. Customers start choosing something else. Inflation is driving prices up to new record highs. Sales are drying up. But, marketplace turbulence can be the best…
Desirable Difficulty: The Art of Leveling Up

Desirable Difficulty: The Art of Leveling Up

"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice: Shipping Creative Work." Are you familiar with this concept? Desirable difficulty is the on-purpose art of…
ThreadX 2020 Recap

ThreadX 2020 Recap

ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect. But let's say that…