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Desirable Difficulty: The Art of Leveling Up
Business
"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice: Shipping Creative Work."
Are you familiar with this concept?
Desirable difficulty is the on-purpose art of…

ThreadX 2020 Recap
Apparel Decorators Only
ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect.
But let's say that…