Posts

Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Sales is the Lifeblood of Your Business

Shop Improvement Series: Sales is the Lifeblood of Your Business

Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…
Map Out Your Next Six Weeks

Map Out Your Next Six Weeks

For your business, what are you doing six weeks from now? Oh, you don't know? Like most shops, I'll bet you probably are only concerned with the orders for the next day or two. And that's it. Here's a trick I want you to try. Instead…