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  • Keeping Customers

    Keeping Customers

    06/18/2022
    Do you have a customer retention program? From the discussions I've had over the years with hundreds of decorated apparel…
  • Next year is here

    Next Year Is Here

    01/02/2021
    Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A…
  • Prepare and Build for the Future of Your Shop

    Prepare and Build For the Future of Your Shop

    08/15/2020
    As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that…
  • COVID-19 Business Survival Guide

    COVID-19 Business Survival Guide

    03/14/2020
    Here's an article I never thought that I would have to write. In fact, I have another one that was…
  • On Fearing Thin Ice

    On Fearing Thin Ice

    09/21/2019
    I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The…
  • Pulling the Trigger on Termination

    Pulling the Trigger on Termination

    09/15/2018
    Over the last month or so, I've been on a few phone calls with shop owners that have been struggling…