Posts

Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…
You Can't Boil the Ocean - Marshall Atkinson

You Can't Boil The Ocean

  Have you ever heard this phrase, "You Can't Boil the Ocean"? I stumbled upon it a few months ago somewhere and jotted it down in my journal.  (Yes, I started journaling last year to improve my writing and idea flow). Can you…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
Automagically Problem Solve - Marshall Atkinson

Automagically Problem Solve

  Today I want to talk about what it takes to “Automagically Problem Solve”. Does it sound too corny? I made up that phrase last year during a conversation and it stuck with me. It sounded then like a good blog article title…
Screen-printing is a lion Digital printing is a cheetah

Screen-printing is a Lion - Digital Printing is a Cheetah

Recently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts.  Some say that you can’t make any money doing it.  Others point out that there are problems…