Posts

Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
Products vs Ideas: The Magic of ThreadX - Marshall Atkinson

Acquiring Products vs Ideas: The Magic of ThreadX

Oh boy. 2018! In this industry, I can feel the ripples of excitement. It’s a new year. New hopes. New dreams. I’ve been on the phone and emailing shop owners for a few weeks now. Everyone is poised to kick the year off right.…
Finding the Right Employees For Your Shop - Marshall Atkinson

Help Wanted – Finding the Right People for Your Shop

One burning question that I keep reading continuously in industry forums is “I need to hire some staff, where do I find these people?”  Shops often start off small, one person operations.  The business owner has the driving passion for…

Top Tips to Improve Communication in Your Shop

, ,
Communication is such an important part of everyday business that you would think that we would all be better at doing it consistently.  However, in talking to apparel decorator shops constantly it’s apparent that this is one of the main…