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  • Change: Does It Hurt Enough?

    09/17/2022
    "It doesn't hurt enough." That was the punchline to one of Richard Greaves' salient points from his Shirt Lab Ft.…
  • It’s Not B2B or B2C It’s H2H

    02/27/2021
    Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one…