Posts

Screens: Biggest Issue In Your Shop - Marshall Atkinson

Screens: Biggest Issue In Your Shop

Today we are going to look at the biggest problem facing shops that screen-print apparel. At least from my perspective anyway. My guess is that this problem is probably in your shop. Right now. This challenge gets ignored most of the…
Teach the Elephant in the Room to Dance

Teach the Elephant in the Room to Dance

Do you see that? Standing right next to you is an elephant in the room. You know it's there. It smells like something familiar. Occasionally you get a glimpse of it out of the corner of your eye and that reminds you that you need to do something…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…
You Can't Boil the Ocean - Marshall Atkinson

You Can't Boil The Ocean

  Have you ever heard this phrase, "You Can't Boil the Ocean"? I stumbled upon it a few months ago somewhere and jotted it down in my journal.  (Yes, I started journaling last year to improve my writing and idea flow). Can you…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…