Marketing During A Crisis
05/02/2020Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how…On Fearing Thin Ice
09/21/2019I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The…
5 Examples of Drowning in Sunk Costs
06/02/2018Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of…
