We Do This NOT Because It Is Easy, But Because We Thought It Would Be Easy
03/18/2023Let's talk about the concept of "easy." Think back to the beginning of your career in the industry. I've spoken…Desirable Difficulty: The Art of Leveling Up
12/19/2020"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice:…