Desirable Difficulty: The Art of Leveling Up
12/19/2020"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice:Shop Improvement Series: How to Win Sales in the Next Year
08/01/2020It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along