Why Marketplace Turbulence Is a Good Thing
08/13/2022Marketplace turbulence. On the surface, it may appear to be a big challenge. Customers start choosing something else. Inflation is…Pump Up Customer Experiences
05/30/2020I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are…Sharing Your Prized Seed Corn
09/22/2018Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway?…Hey, How Are You Using The Shirt?
08/25/2018"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning…Managing Your Shop Floor – First You Need Leaders
06/22/2013This time of year most t-shirt shops around the country are getting tested every day by a higher than normal…Pinterest: Visual Social Marketing for Apparel Decorators
12/24/2012By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your…