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  • Sell the Sizzle

    08/13/2016
    One of the age-old advertising mantras as been “Don't sell the steak, sell the sizzle.”  You've heard that before, right?…

  • Shop Success Gumbo

    07/23/2016
    Have you ever tasted a bowl of freshly served gumbo, hot and steaming and brimming with so much goodness you…

  • Your Greatness Doesn’t Need Permission

    07/09/2016
    Against the creative wall?  Feeling like you aren’t getting anywhere and nobody is noticing?  Everyone around you talks like they…

  • Untie the Employee Hostage Knot

    07/02/2016
    Regardless of the size of your shop, your employees are the lifeblood of the company.  Without them, you would cease…

  • 4 Ways to Promote Your Shop Using Social Media

    06/25/2016
    Sales dragging and you need some customers?  Guess what?  The good news is that they are out there...you just need…

  • Expansion Joints

    06/18/2016
    In construction, shrewd builders deploy a technique called expansion joints to allow for unpredictable change.  They are commonly found in…