Who Is In Your Foxhole?
11/14/2020For those not familiar with the term, a foxhole is a simple earthwork military defensive fighting position. Soldiers simply use…Brand Loyalty During the Pandemic
10/31/2020What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer.…What Happens Now? What To Do When An Employee Gets COVID
10/17/2020Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive…Stop Protecting 2020, Start Thinking 2021
09/12/2020I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog…Prepare and Build For the Future of Your Shop
08/15/2020As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that…Shop Improvement Series: How to Win Sales in the Next Year
08/01/2020It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along…