The Pertinent Negative

In our shops we are always inundated with questions.  How much for this?  What about that?  Can you design me something for my event?  Always with my favorite instruction, “Just do something cool!” Sometimes, there are challenges from our own staff too.  These often start with a litany of questions.  What are we going to…

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Drowning Staff Needs a Lifeline

I was recently speaking with an owner of a shop that was lamenting about the lack of talent, drive and knowledge in her shop.  She was very frustrated that she couldn’t find good workers to help get her business growing and wanted to know the best way to attract better employees. During the conversation, I…

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Don’t Make Me USE ALL CAPS

Frustrated with work challenges that involve people?  Me too.  Don’t you want to just send that jerk-wad a full fledged e-mail rant using all caps to really show them who’s boss?  I know you know where the caps lock key is on the keyboard.  Time for a left pinky smackdown… KA-BLAM!  UNLEASH THE FREAKING FURY OF…

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Direction vs Speed

Let’s pretend you had to choose between “Direction” and “Speed” as the one attribute for your business to obtain success.  Sure, it’s a ridiculous argument, as there are obviously more to making a company successful than one buzzword attribute…but that’s the fun of debate isn’t it?  Pick a crazy premise and argue. Which do you…

SPEED VS DIRECTION - MARSHALL ATKINSON

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Procrastinate Much?

I’ve been meaning to write an article about procrastination for some time now.  Don’t laugh. Seriously. Somehow, I just keep putting it off.  (Ba Da Bump)  Other topics come up that mean more, or maybe I think they are more relevant to the industry.  Things happen. Now here we are months later and I’m just…

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Sell the Sizzle

One of the age-old advertising mantras as been “Don’t sell the steak, sell the sizzle.”  You’ve heard that before, right?  That phrase is so intriguing I looked up who coined the term.  The answer is: Elmer Wheeler, and he was one of the pioneers of persuasion in marketing.  (More about his thinking at the end of…

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Social Activism on the Shop Floor

Do your employees passionately care about a currently trending topic? You know, what the talking heads are blathering about on television, writing about in the newspaper, or most currently, what’s filling up your social media feed with stances one way or another?  This could be a local issue or something that’s being debated on a…

SOCIAL ACTIVISM - MARSHALL ATKINSON

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LAB Mode Mojo

Do you use Photoshop for creating the image for t-shirts either digitally or with traditional screen-printing?  How adept are you at setting up a foundation for amazing print results with just a few simple clicks? Many creative digital artists struggle with Photoshop because there are too many choices to adjust the image; they simply don’t know…

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