Finding Your Voice
02/20/2021Have you ever stopped to consider the "voice" of your shop? I want you to stop for a minute and…
Next Year Is Here
01/02/2021Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A…Desirable Difficulty: The Art of Leveling Up
12/19/2020"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice:…Who Is In Your Foxhole?
11/14/2020For those not familiar with the term, a foxhole is a simple earthwork military defensive fighting position. Soldiers simply use…Brand Loyalty During the Pandemic
10/31/2020What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer.…Online Stores Marketing Idea Generator
10/24/2020There has been so much focus on online stores recently, I started to wonder if another article about this topic…
