12 Ways to Resolve Any T-shirt Shop Problem

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One thing is clear in running a t-shirt shop is that there will always be a problem handed to you.  Sometimes these challenges are something that you create.  Sometimes these challenges are something that’s handed to you by a customer, stinky…

Creating Art for T-shirts: Common Rookie Mistakes Defined

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Because you absolutely needed another list in your life, here’s one that focuses the most prevalent errors inexperienced folks run into when designing art for t-shirts.  Someone has to do the creative work, and if that someone is you –…

20 Biggest T-shirt Shop Mistakes & How to Avoid Them

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I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go.  I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and…

When You Are Up To Your Ass In Alligators

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There is a small sign that used to hang in my dad’s office that reads, “When you are up to your ass in alligators it’s difficult to remember that your initial objective was to drain the swamp”.  He passed away a long time ago, and I…

Why Customer Service Needs to Have a Big Dose of Empathy

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Late one day my car had a flat tire.  Not just a flat, but a complete blow out – I must have ran over something.  After going through the ordeal of changing it in eleven degree weather, I narrowed down my choices to venture out and go buy…

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…