5 Top Tips to Ensure Your Reputation

5 Top Tips to Ensure Your Reputation

Let's face it. Your brand is not what you say it is, it's what your customers say it is. What do you think your customers are saying about you? Something incredible online that will help drive even more customers to your door? "Look…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Products vs Ideas: The Magic of ThreadX - Marshall Atkinson

Acquiring Products vs Ideas: The Magic of ThreadX

Oh boy. 2018! In this industry, I can feel the ripples of excitement. It’s a new year. New hopes. New dreams. I’ve been on the phone and emailing shop owners for a few weeks now. Everyone is poised to kick the year off right.…

Catch the Chicken

Speed. What is the average production turn-time your shop? Remember Rocky II, the movie? Sure, 1979 was a long time ago...but I'll bet you remember this one.  Rocky fights a rematch with Apollo Creed, and has to go through an uncomfortable…

3 Polyester / Performance Production Secrets

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What is one of the number one growth area in the decorated apparel industry?  Performance and Athleisure wear.  The good news is that your shop can benefit directly from this boom by decorating on these trendier tech apparel blanks.  Maybe…

For Want Of A Nail

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How many times has an order or something gone wrong in your shop and you thought to yourself, “Hey, we are better than this!  How did that happen?” This type of situation reminds me of that old Ben Franklin parable:      “For want…