What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…
Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
Finding Quality Employees for the Decorated Apparel Industry

Finding Quality Employees for the Decorated Apparel Industry

One of the biggest challenges a shop faces currently is the problem of finding quality employees. I personally hear about it from shop owners practically every single day. "Help! My guy just quit and I need a new ____________". Fill…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…
Head Junk

Is Your Head Full of Junk?

Is your head full of junk? Recently I spent about twenty or thirty minutes with one of my coaching clients who was slogging through a series of doubts about their business. They felt inadequate. Like they didn't belong in the industry. A…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…