Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…

Keys to Success – Building an Accurate Production Schedule

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Hopefully your sales are at a point where your production schedule is crowded and full of orders to produce.  As everyone knows, it’s pretty easy to prioritize work when there are fewer jobs to sort through.  However, once the schedule is…

Jumpstart Your Sales with QR Codes

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Want to boost your company’s sales with an easy and value-add idea?  Adding a QR code sales program just might be the ticket.  Below I’ll give you a brief explanation of what the heck a QR code is, tips on engaging clients with this new…

Safety – It’s No Laughing Matter

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A few years ago, someone slipped on a wet concrete floor at the shop and one of the other staff members inadvertently laughed.  I guess it was just that type of pratfall that induced the giggle, but it clearly defined the lack of concern with…

Trust – The Ultimate Five Letter Word

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Whatever happened to TRUST in American society and business?  Long ago, a man’s word was his bond.  Businesses valued their customers and supply chain partners.  Trust was earned with a simple handshake. A simplistic and naïve point of…