Everyone and Everything Needs a Number

Everyone And Everything Needs A Number

Everyone and everything needs a number. Not, however for identification purposes. Here's what I'm talking about. Specifics. Expectations. Goals. Dialing things in. Accountability. Getting to the ubiquitous "next level". All…
Solutions Based Selling

Solutions Based Selling: Turn Problems to Dollars

Today we're going to outline a concept called "Solutions Based Selling." If you do this right, you'll quickly be known as a source for creative problem solving, and your reputation in the market will skyrocket. Everyone needs someone to…
What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…
Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
Finding Quality Employees for the Decorated Apparel Industry

Finding Quality Employees for the Decorated Apparel Industry

One of the biggest challenges a shop faces currently is the problem of finding quality employees. I personally hear about it from shop owners practically every single day. "Help! My guy just quit and I need a new ____________". Fill…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…