Shop Improvement Series: Speed - Pedal to the Metal

Shop Improvement Series: Speed - Pedal to the Metal

Maverick from the movie Top Gun famously said, "I feel the need for speed." Now more than ever, this is exactly what your shop needs. Speed. Speed is a competitive advantage. We live in a fast-food lane, Amazon ships and it arrives the…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…
Sales is the Lifeblood of Your Business

Shop Improvement Series: Sales is the Lifeblood of Your Business

Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…
Quit Selling Ink On Cotton

Quit Selling Ink on Cotton

All too often in this industry the following scenario happens: Customer: "I need to get some shirts printed." You: "How many do you need?" Customer: "About 100." You: "What color shirt, and what will the design look like?" Customer:…
Shirt Lab Tribe Become a Founding Member

Shirt Lab Tribe: Become a Founding Member

This past week proved to be a significant one for Shirt Lab. We had 2,646 people from around the world participate in our first online event, the Shirt Lab Summit. Hopefully you were part of that group. If you were, thank you very much…