Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…
2019

Workplace Feedback

There is tremendous power in giving a steady stream of feedback to your employees regarding their work. People want to know that they are doing a good job and that their efforts matter. Are you doing this? Consistently talking with your…
Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…
Why A Waterbase Workshop?

Why A Waterbase Workshop?

Hey you. Yes, you. Sitting there complacent and comfortable in this industry. You've been around. Trade shows. Networking events. Supplier office demos. Hopefully, a Shirt Lab or two (It's not too late to register for Shirt Lab Atlanta!…
Shirt Lab Portland: Perfection in Sasquatchland

Shirt Lab Portland: Perfection in Sasquatchland

You knew this blog post was coming. It's the recap of Shirt Lab Portland. Which is actually a misnomer, because it was actually in Vancouver, Washington at Clark College. Tom and I discussed what to call it, and if we had used Vancouver…
Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…