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  • Fundamental Skills Predict Final Outcomes

    Fundamental Skills Predict Final Outcomes

    04/14/2018
    How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact…
  • Fool's Gold - Marshall Atkinson

    Fool’s Gold

    03/31/2018
    Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be…
  • Hairy Gorilla Arm - Marshall Atkinson

    The Hairy Gorilla Arm Theory

    05/23/2015
    Do you have super nit-picky art customers?  You know, the ones that are never satisfied with any graphic you develop…
  • Don’t Be That Customer

    02/23/2013
    Let’s face it, if you’ve had any sort of longevity in business you’ve probably had your share of really great,…