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Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Excellence is in the Next Five Minutes - Marshall Atkinson

Excellence Is In The Next Five Minutes

Did you know that "excellence is in the next five minutes"? When you are doing something, how much thought are you giving to the actual effort you give it? Is that the absolute BEST email you can write, or are you just firing something…
Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…