Posts

Be a Life Long Learner

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I’m always amazed when I interact with fellow business executives or friends of mine that people just don’t read anymore.  Books have always shared my nightstand, and on some occasions I’ve been known to have two or three going at the…

Why Customer Service Needs to Have a Big Dose of Empathy

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Late one day my car had a flat tire.  Not just a flat, but a complete blow out – I must have ran over something.  After going through the ordeal of changing it in eleven degree weather, I narrowed down my choices to venture out and go buy…

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…

Keys to Success – Building an Accurate Production Schedule

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Hopefully your sales are at a point where your production schedule is crowded and full of orders to produce.  As everyone knows, it’s pretty easy to prioritize work when there are fewer jobs to sort through.  However, once the schedule is…

Jumpstart Your Sales with QR Codes

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Want to boost your company’s sales with an easy and value-add idea?  Adding a QR code sales program just might be the ticket.  Below I’ll give you a brief explanation of what the heck a QR code is, tips on engaging clients with this new…