Posts

Online Stores Marketing Idea Generator

Online Stores Marketing Idea Generator

There has been so much focus on online stores recently, I started to wonder if another article about this topic would even be relevant. So, I turned to a trusted topic research partner that I've been using for a few years now, "Answer the…
What Happens Now? What to do when an Employee Gets COVID

What Happens Now? What To Do When An Employee Gets COVID

Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive for COVID." Queue the dramatic freak out music. It is very easy to see multiple challenges ahead for this business in the near future.…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
E-Commerce Help with Shirt Lab Forge

E-Commerce Help With Shirt Lab Forge

The secret project that Shirt Lab co-founder Tom Rauen and I have been working on came to fruition when the registration for Shirt Lab Forge was launched this past week. The event will be held virtually on October 23 and 24, 2020. I know…
Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Punch Fear in the Face

Punch Fear in the Face

Occasionally, you have to punch fear in the face. Admit it. There is something that you have been wanting to do for some time now but haven't started. Sitting over here at my desk, I don't have a clue what that might be. But I do know…