Posts

The Road to Hell Is Paved With Good Intentions

The Road to Hell is Paved With Good Intentions

Let's pretend I'm sitting next to you at a bar or a restaurant. That's how I would normally tell you this one. It goes like this... After finishing up a week's worth of trade show business in two cities, I loaded up my bags in my rental…

Shirt Lab 2020: Here's $50

So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and marketing techniques that you can use to grow your business. One was in 2018, and four were last year. Tom…
Trade Show Bingo

Trade Show Bingo

It's the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in the past I've penned articles about WHY you should go to a trade show, this is not going to be one of them.…
9 Things to Change

9 Things to Change: Start the Year Off the Right Way

It's a brand new year! Woohoo! If you are like me, it's an opportunity to see the future as a new slate. A new chance. Energy level surge, 123%. Until about the second week of February kicks in. Then, will you go back to old habits and…
Your Best Employee Probably Won't Be A Good Manager

Your Best Employee Probably Won't Be A Good Manager

One benefit that comes from speaking with decorated apparel industry business owners on a constant basis is that you get to hear their challenges. They are all looking for a solution to their problems, and a good number of them shoot these…
It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…