Posts

Take the 50 Point Self Assessment

50 Point Self-Assessment

Someone asked me the other day, "Marshall, how do I know if I'm a good candidate for coaching?" That's a great question. One thing is for certain, and that's every shop in the decorated apparel industry is different. Different customers,…
Training Your Business Owner Brain

Training Your Business Owner Brain

Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a few things can get easily overlooked or…
Pantone Books Not Accurate?

Pantone Books Not Accurate?

Recently I reposted an excellent blog article by Rick Roth from Ink Kitchen on my social media feeds. (Please read Rick's article!) My repost of that article on LinkedIn prompted an interesting online discussion and a few phone calls. The…
5 Top Tips to Ensure Your Reputation

5 Top Tips to Ensure Your Reputation

Let's face it. Your brand is not what you say it is, it's what your customers say it is. What do you think your customers are saying about you? Something incredible online that will help drive even more customers to your door? "Look…
What Are You Reading?

What Are You Reading?

Recently I've been asking that question a lot it seems. "What are you reading?" Most business owners in the decorated apparel industry seem to not be reading anything. "I'm too busy", they lament. "Where do you find the time?", they say. You…

25 Guiding Principles for an Apparel Decorator

In the last two weeks, I've probably talked to two hundred shop owners or more. Between Shirt Lab Atlanta and ISS Ft. Worth (where I taught eight classes over a three-day span), I've been just a tad busy. During that time I've chatted with…