Helping Shops Succeed
Curiosity got the best of me the other day. I wanted to know what happens to the material when our recycling partner, Pioneer Industries, picks up from Visual Impressions and hauls it away. Pioneer has been an integral part of our sustainability program for over a year now. It was difficult getting a recycler to…
Ok, so this article is going to be a tad sarcastic. Which may, or may not be a good thing considering my core audience of decorated apparel industry professionals…we don’t ever take things literally do we? In the world of academia, a logical proposition is said to have universality if it can be considered as…
Pinterest is an amazing social platform that can help your business by providing an easily searchable and highly public place to show the world what your shop can do. For those that think it is only wedding cakes, cute shoes and ways to tone your butt muscles, you are sadly mistaken. If you haven’t already,…
Read more Apparel Decorators: Using Pinterest as Part of Your Marketing Plan
For a lot of shops in the decorated apparel industry, the volume of work that comes into the shop has its ebb and flows based on the markets they serve. The struggle is always to find the balance between having enough people to do the work, and keeping your labor dollars under control during the…
Let’s face it, as members of the apparel decoration community we produce items that a lot of people don’t have a clue about how they were made. What does it take to screen-print, digitally print or embroider a shirt? What about heat press names and numbers or even adding that rhinestone bling to a garment? …
One of the reasons I like working in this industry is that it has a great mixture of art and science. There is a craftsmanship feel to it that is palatable on the production floor. Over the years of managing production, and even back when I was an art director, there are a few things…
For this blog article I want you to mentally picture yourself standing in the middle of your production floor. It’s busy, with orders being produced and a lot of activity. With a discerning eye, watch how your orders are moving through the shop. Each job has to go through each department for them to complete…
A few months ago I was able to get some much needed help on a sustainability challenge that I have been struggling with for over a year. Our shop has a recycling program, and our goal is to move as much material waste as we can into recycling and not push it towards the landfill. …
Read more You Can’t Unbake a Biscuit – Embroidery Stabilizer Landfill Diversion Update
I’m sure some blogs get millions of views. Mine doesn’t and I’m ok with that. (One day!! We all need goals.) As many of you know this blog is centered on the decorated apparel industry, a decidedly tiny community in the scheme of things. You have to pull a squeegee or thread a commercial needle…
Read more Victory Lap – atkinsontshirt Blog Reaches Milestone
