Stop Doing Things Customers Hate

Stop Doing What Customers Hate

Here's today's topic: Stop Doing What Customers Hate. Yep. That's right. For your shop, do you even know what these might be? People want a better experience. For everything to be easier somehow. For you to do what you say you are going…
Power Framing for Conversations

Power Framing for Conversations

This article is about framing conversations so you can communicate more effectively. If you are like most people, we listen to respond, not to communicate. Very little thought is put into actually what we are saying. It just gets blurted…
Shirt Lab Women's Nexus: Why You Should Attend

Shirt Lab Women's Nexus: Why You Should Attend

The Shirt Lab Women's Nexus is a completely virtual event that will be held on Saturday, June 5, 2021, from 10:00 am EST to 3:30 pm EST. I have news for you, this is going to be completely unlike any virtual event that you have ever attended.…
It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
Finding Your Voice

Finding Your Voice

Have you ever stopped to consider the "voice" of your shop? I want you to stop for a minute and consider the following artists: Lady GagaMetallicaPablo PicassoHydro74Stephen KingSeth Godin Maybe you are familiar with all of them, maybe…
Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…