It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…
Training Your Business Owner Brain

Training Your Business Owner Brain

Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a few things can get easily overlooked or…
What Are You Reading?

What Are You Reading?

Recently I've been asking that question a lot it seems. "What are you reading?" Most business owners in the decorated apparel industry seem to not be reading anything. "I'm too busy", they lament. "Where do you find the time?", they say. You…
Pay Up Sucker - Why Getting 100% of the Money Matters

Pay Up Sucker - Why Getting 100% of the Money Matters

Shops in the decorated apparel industry have had an established challenge with managing money. You absolutely need it to survive. Cash is always king. Without it, you can't pay your staff, your bills, and most of all, yourself as profit. Duh. Yet,…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
Your Customer's Version of Your Business

Your Customer's Version Of Your Business

Are you aware of your customer's version of your business? Here's a fact that you may not be aware of until now: Whatever you think about your business, your customer sees things differently. Their perception is the only thing that counts.…