Inaction

Inaction: Complications of Newton's Third Law

Newton's Third Law states: "For every action, there is an equal and opposite reaction." You may have learned that in high school science class. In the decorated apparel industry, we have our own physics law too. Have you heard or seen this? "For…
$100 Billion Dollars Worth of Fear

$100 Billion Worth of Fear

Recently I heard a story of a man who lost $100 Billion Dollars. Yep, you read that right. $100,000,000,000 This happened mainly due to fear. So as we sit around and plan and scheme for the new year, I want to share this story about…
Leonardo da Vinci's Customer Service Failures

Leonardo da Vinci's Customer Service Failures

Recently I finished Water Isaacson's fantastic biography on Leonardo da Vinci. As an artist myself, I've admired Leonardo's genius level ability to create on his own terms. He basically just did what he wanted, regardless of what his patrons…
The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics

One of the most apparent challenges that I see from my coaching seat is that for many shops, there is some confusion between Strategy and Tactics.  The meaning of these words to some people are basically interchangeable. I can hear you now,…
Map Out Your Next Six Weeks

Map Out Your Next Six Weeks

For your business, what are you doing six weeks from now? Oh, you don't know? Like most shops, I'll bet you probably are only concerned with the orders for the next day or two. And that's it. Here's a trick I want you to try. Instead…
If Facebook Crashes - Marshall Atkinson

If Facebook Crashes Would Your Marketing Change?

  What if Facebook crashed tomorrow? I know for some people they might rejoice and dance in the streets.  After all, there is only so much political posturing that one person can take. However, for a lot of small businesses Facebook…