It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
Finding Your Voice

Finding Your Voice

Have you ever stopped to consider the "voice" of your shop? I want you to stop for a minute and consider the following artists: Lady GagaMetallicaPablo PicassoHydro74Stephen KingSeth Godin Maybe you are familiar with all of them, maybe…
Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…
Desirable Difficulty: The Art of Leveling Up

Desirable Difficulty: The Art of Leveling Up

"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice: Shipping Creative Work." Are you familiar with this concept? Desirable difficulty is the on-purpose art of…
Who Is In Your Foxhole?

Who Is In Your Foxhole?

For those not familiar with the term, a foxhole is a simple earthwork military defensive fighting position. Soldiers simply use a small shovel to dig down into the dirt to create protection for themselves and others during a battle. I'm…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…