Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…

Experiential Prejudice

  Warning! The idea for this blog article is not entirely my own. I was inspired by a conversation in the private Catalyst Accelerator Facebook group. (Used with permission) But that makes my point for this article. Grabbing ideas…
Knowledge is the New Money - Marshall Atkinson

Knowledge is the New Money

  Walking the floor at the PPAI Expo in Las Vegas an interesting thought occurred to me, “Knowledge is the new money”.  Here’s what I mean by that... Every single attendee there was combing the aisles for new ideas. Powered…
5 Words - Marshall Atkinson

5 Words to Kickstart New Business Ideas

  I have five words for you to consider developing new ideas or strategies for your shop.  Just five. These five words are in front of your face right now in a lot of articles and by the talking heads on TV.  But you may have…