What Are You Reading?

What Are You Reading?

Recently I've been asking that question a lot it seems. "What are you reading?" Most business owners in the decorated apparel industry seem to not be reading anything. "I'm too busy", they lament. "Where do you find the time?", they say. You…
Pay Up Sucker - Why Getting 100% of the Money Matters

Pay Up Sucker - Why Getting 100% of the Money Matters

Shops in the decorated apparel industry have had an established challenge with managing money. You absolutely need it to survive. Cash is always king. Without it, you can't pay your staff, your bills, and most of all, yourself as profit. Duh. Yet,…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
Your Customer's Version of Your Business

Your Customer's Version Of Your Business

Are you aware of your customer's version of your business? Here's a fact that you may not be aware of until now: Whatever you think about your business, your customer sees things differently. Their perception is the only thing that counts.…
Inaction

Inaction: Complications of Newton's Third Law

Newton's Third Law states: "For every action, there is an equal and opposite reaction." You may have learned that in high school science class. In the decorated apparel industry, we have our own physics law too. Have you heard or seen this? "For…
$100 Billion Dollars Worth of Fear

$100 Billion Worth of Fear

Recently I heard a story of a man who lost $100 Billion Dollars. Yep, you read that right. $100,000,000,000 This happened mainly due to fear. So as we sit around and plan and scheme for the new year, I want to share this story about…