Changing the Game: How to be Different

Changing the Game: How to Be Different

How is your company different? I'm serious. Think about this for a second. How hard is it really to print, embroider, or decorate a shirt? All around you is competition. What separates your shop from those other knuckleheads? …
...but it's cheaper

...but it's cheaper

"Then the discussion turned to the reason why they went somewhere else was that it was cheaper." This was a statement made by one of the Shirt Lab Tribe members during a recent open Q&A call for the group. A customer decided that even…
What Customer Service Means

What Customer Service Means

Sure, every business has what they call "customer service." For the sake of discussion, let's say that customer service has a flavor. For some customers, that flavor is very appealing. What you provide tastes so good that they keep coming…
10 Things to Stop Doing Right Now

10 Things to Stop Doing Right Now

Do you have a "Stop Doing List?" We've all heard of a to-do list. I want to advocate that you create the opposite. The "Not-Do" list. Why? Because these things are the boat anchor that you are constantly dragging around behind you.…
You Don't Know Everything

You Don't Know Everything

You don't know everything. There, I said it. But do you know why I said it? Mainly because there are two types of people that I frequently encounter. The first type is people who stopped trying to learn anything new when they finished…
3 Questions You Should Be Asking Right Now

3 Questions You Should Be Asking Right Now

Here are the 3 questions that you should be asking right now: Do we have the right people working here?Are we doing the right things to be successful?Do we do those things right? It doesn't matter what type of business you are in, who…