Chat GPT: Is It The Silver Bullet For Success?

Wolf working on a computer

Like everyone, I’m intrigued by Chat GPT. To me, it is easily comparable to using a calculator to do the math in a situation. If a better tool exists, why not use it?

I’ve read some very interesting articles on the pros and cons of using AI for writing, so I thought I would experiment with this too. As a writer, this naturally looks like competition. Or, at the very least, a handy tool to make my work easier or better. Like a calculator.

Chat GPT uses prompts. You have to insert word choices, outlines, and other ideas for artificial intelligence to take that as the main recipe and punch out the results. Last week I was in an industry discussion on something, and someone said, “There is no silver bullet for success.”


Let’s use that as the starting point, test the AI, and discover the results. I’m big on observation.

By the way, this article’s art was also created using AI. But that will be a different article.

The Prompt

Here’s the prompt that I wrote:

“Write a blog article like Marshall Atkinson that uses the myth of a werewolf hunter and a silver bullet as the hook for the article on ways to make your decorated apparel business successful. Use five best practice sections focusing on these successful actions instead: Research, Planning, Taking Action, Learning From Failure, and Networking. Provide examples for each.”

I included my name to see if it could capture my writing style and tone. Chat GPT works on examples, and I have been writing this blog weekly since 2010, so there could be enough existing copy in the world to use.

The Result

Here’s the result that came back in a few moments. I have to admit; it is actually pretty good.

The Myth of the Werewolf Hunter and the Silver Bullet: How to Make Your Decorated Apparel Business Successful

The story of the werewolf hunter is one of determination and unwavering commitment to a goal. Armed with a single silver bullet, the hunter relentlessly pursues their target, never deviating from their mission. It’s a story that speaks to the power of focus and the importance of being committed to a single path.

As a business owner in the decorated apparel industry, you are the werewolf hunter. You have a target in sight and a plan of action to make your business successful. However, it’s not just a single silver bullet that will get you there. Instead, you need to employ a number of best practices to ensure your success.


Research is an essential component to any successful business. You need to be up to date on the latest trends and industry developments so that you can identify potential opportunities and capitalize on them. Additionally, researching your competitors is a great way to identify areas where you can differentiate yourself and offer a superior product or service.


Planning is a key step in the process of making your business successful. You need to develop a detailed business plan that outlines your objectives and strategies to reach those objectives. Additionally, you need to ensure that you have the resources in place to meet those objectives, including capital, staffing, and marketing.

Taking Action

Once you have done your research and planned your strategy, it’s time to take action. This means executing on your plan and making sure that you are consistently working towards your goals. It’s important to be flexible and adjust your plan as needed, but you need to stay focused on the ultimate goal.

Learning From Failure

As with any business venture, there is always the potential for failure. However, it’s important to look at failure as an opportunity to learn and grow. By examining the reasons for the failure, you can identify areas where you need to improve and make changes to ensure future success.


Networking is another essential component to any successful business. You need to build relationships with other industry professionals, as well as potential customers. This will help you to build a strong network of contacts that can help you to grow your business and identify new opportunities.

The story of the werewolf hunter and the silver bullet is a timeless tale of focus and commitment. As a business owner in the decorated apparel industry, you too need to be focused and committed to reaching your goals. By employing the best practices of research, planning, taking action, learning from failure, and networking, you can ensure the success of your business.

Chat GPT Test Conclusion

What do you think? While I don’t think the results “sound” like something I would have written, it did complete the task.

The shortcoming of the AI is that it doesn’t have my memory and experience, so it can’t use an anecdotal tale or example to flesh out the narrative. It also isn’t going to know to push the conversation with the next idea that might happen when you actually sit down and write something. I can’t tell you the number of times I’ll start writing an article, and then about midway, a better idea will spring up.

AI only works with the prompts that you insert. A person can keep switching up the prompts to get new and better results. But at a certain point, why not just write the article?

Uses for Chat GPT

Another thought. Maybe lengthy articles aren’t really in the wheelhouse of Chat GPT?

Let’s ask.

Here’s the prompt: “List the top ten uses for Chat GPT based on how people use it.”

Here’s the result that Chat GPT provided:

1. Automating customer service inquiries

2. Generating product descriptions

3. Answering FAQs

4. Generating product recommendations

5. Generating lead qualification questions

6. Generating content for marketing campaigns

7. Generating personalized emails

8. Generating automated emails

9. Generating automated customer surveys

10. Generating personalized offers and discounts

Based on that list, maybe blogging and writing industry articles is safe. Probably not, but I know that my work will be better. It’s going to get interesting, that’s for sure.

By the way, if you are interested in this topic, be sure to sign up for the “Shirt Lab Workshop: Chat GPT Best Practices” on Tuesday, February 28, 2023, at 3:00 pm EST.

Tom Rauen, Ali Banholzer, and I will discuss Chat GPT Best Practices for your shop, provide examples, prompts, and host a short discussion.

It is $37, or FREE for Shirt Lab Tribe members.

“Some people think that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority complex every time he looks at a flower.” – Alan Kay

“The thing that’s going to make artificial intelligence so powerful is its ability to learn, and the way AI learns is to look at human culture.” – Dan Brown

“Forget artificial intelligence – in the brave new world of big data, its artificial idiocy that we should be looking out for.” – Tom Chatfield

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  • This was cool, but you’re right; it didn’t have your voice. Chat GPT seems to generate copy following a very structured formula. Each paragraph starts with a purpose statement, drops in a little content and ends with a summary statement. While “correct,” its stilted and dry. And the overall piece does the same thing globally: purpose – supporting content – resummarization of the purpose statement.

    Each time I’ve played with it, I’ve seen the same thing. I expect it to become more nuanced in the coming months and years, but it’s a killer start!

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