Posts

It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…

25 Guiding Principles for an Apparel Decorator

In the last two weeks, I've probably talked to two hundred shop owners or more. Between Shirt Lab Atlanta and ISS Ft. Worth (where I taught eight classes over a three-day span), I've been just a tad busy. During that time I've chatted with…
$100 Billion Dollars Worth of Fear

$100 Billion Worth of Fear

Recently I heard a story of a man who lost $100 Billion Dollars. Yep, you read that right. $100,000,000,000 This happened mainly due to fear. So as we sit around and plan and scheme for the new year, I want to share this story about…
Head Junk

Is Your Head Full of Junk?

Is your head full of junk? Recently I spent about twenty or thirty minutes with one of my coaching clients who was slogging through a series of doubts about their business. They felt inadequate. Like they didn't belong in the industry. A…
No Excuses Mentality for Decorated Apparel Shops

No Excuses Mentality for Decorated Apparel Shops

Quick question: Can your shop operate with a no excuses mentality? For the decorated apparel industry, what does that exactly mean anyway? At best, it's a culture-driven herculean challenge. Worst, it probably means some people you work with…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…