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Training is for Animals, Education is for People

I recently read this sentence by Alan Weiss, "Training is for Animals, Education is for People." Wow. That hit me like a ton of bricks. Here's why. Over the last thirty years or so in this industry, I've put together numerous training…
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Why Marketplace Turbulence Is a Good Thing

Marketplace turbulence. On the surface, it may appear to be a big challenge. Customers start choosing something else. Inflation is driving prices up to new record highs. Sales are drying up. But, marketplace turbulence can be the best…
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The Challenge Challenge

Today I want to outline the need to challenge yourself. I'm going to do that by challenging you. That's right. This is the "challenge-challenge." You and your business will not progress positively unless you constantly try new things.…
Rethinking the Friends & Family Discount

Rethinking the Friends and Family Discount

Do you like handling work for your close friends and family? Many shop owners tell me that doing anything for the people that are the closest to us is the worst experience ever. Why is that? Think about it. They say "familiarity breeds…
Keeping Customers

Keeping Customers

Do you have a customer retention program? From the discussions I've had over the years with hundreds of decorated apparel shops, I can tell you that most "want to do" this, but never actually get around to it. If keeping customers happy…
100 Things I Wish I Knew A Long Time Ago

100 Things I Wish I Knew A Long Time Ago

Here are the things that I wish I knew when I was younger. These aren't in any particular order. Hopefully, they bring you some value or fire up a discussion in your shop. Want to add to the list? Leave a comment below! The right…