Posts

What Happens Now? What to do when an Employee Gets COVID

What Happens Now? What To Do When An Employee Gets COVID

Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive for COVID." Queue the dramatic freak out music. It is very easy to see multiple challenges ahead for this business in the near future.…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…