Posts

Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Bringing Back Staff: How to Reopen

Bringing Back Staff: How to Reopen

If there is one question on every business owner's brain right now, it's this: "How do we reopen for business?" Some people have work trickling in, and it is looking promising. Others have accepted and have received government cash to…
Moving Through The Drowning Pool

Moving Through The Drowning Pool

In a few of my coaching sessions in these past two weeks, I've been using an analogy that I think explains the coronavirus pandemic effect on a business. Currently, it feels like you are swimming the length of an Olympic-sized pool underwater.…
Hope Is Not A Strategy

Hope Is Not A Strategy

Right now everyone on this planet is hoping. Hoping that their businesses won't fail. That people they know and themselves can remain healthy. That the COVID-19 virus gets stopped in its tracks before we have a societal meltdown. That they…