Posts

Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Sales is the Lifeblood of Your Business

Shop Improvement Series: Sales is the Lifeblood of Your Business

Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…