Posts

How You Do Anything Is How You Do Everything

How You Do Anything, Is How You Do Everything

Today, I want to point out a personality quirk. Of you. Me. Everyone you know. It can be summed up in one phrase: "How you do anything, is how you do everything." My friend and mentor Mark Coudray said this about a week ago on a conference…
Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…
Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…
Why A Waterbase Workshop?

Why A Waterbase Workshop?

Hey you. Yes, you. Sitting there complacent and comfortable in this industry. You've been around. Trade shows. Networking events. Supplier office demos. Hopefully, a Shirt Lab or two (It's not too late to register for Shirt Lab Atlanta!…
Shirt Lab Portland: Perfection in Sasquatchland

Shirt Lab Portland: Perfection in Sasquatchland

You knew this blog post was coming. It's the recap of Shirt Lab Portland. Which is actually a misnomer, because it was actually in Vancouver, Washington at Clark College. Tom and I discussed what to call it, and if we had used Vancouver…
Pay Up Sucker - Why Getting 100% of the Money Matters

Pay Up Sucker - Why Getting 100% of the Money Matters

Shops in the decorated apparel industry have had an established challenge with managing money. You absolutely need it to survive. Cash is always king. Without it, you can't pay your staff, your bills, and most of all, yourself as profit. Duh. Yet,…