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Desirable Difficulty: The Art of Leveling Up

Desirable Difficulty: The Art of Leveling Up

"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice: Shipping Creative Work." Are you familiar with this concept? Desirable difficulty is the on-purpose art of…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…