Posts

Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…