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Rethinking the Friends & Family Discount

Rethinking the Friends and Family Discount

Do you like handling work for your close friends and family? Many shop owners tell me that doing anything for the people that are the closest to us is the worst experience ever. Why is that? Think about it. They say "familiarity breeds…
Less Can Be More When It comes to Color

Less Can Be More When It Comes to Color

Less can be more when it comes to color sometimes. Think about the number of colors your shop offers for printing. Artists typically always want to use more, because hey...that's what is going to make the design better. Right? While that…