Posts

Pantone Books Not Accurate?

Pantone Books Not Accurate?

Recently I reposted an excellent blog article by Rick Roth from Ink Kitchen on my social media feeds. (Please read Rick's article!) My repost of that article on LinkedIn prompted an interesting online discussion and a few phone calls. The…
Less Can Be More When It comes to Color

Less Can Be More When It Comes to Color

Less can be more when it comes to color sometimes. Think about the number of colors your shop offers for printing. Artists typically always want to use more, because hey...that's what is going to make the design better. Right? While that…
Terror Free Tri-Blend Decoration - Marshall Atkinson

Terror Free Tri-Blend T-shirt Decoration

Tri-Blend.  Have you noticed that this style is dominating t-shirt sales lately? Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.  Heathers.  Back in the day, there were…
LAB Mode Mojo - Marshall Atkinson

LAB Mode Mojo

Do you use Photoshop for creating the image for t-shirts either digitally or with traditional screen-printing?  How adept are you at setting up a foundation for amazing print results with just a few simple clicks? Many creative digital artists…
Screen-printing is a lion Digital printing is a cheetah

Screen-printing is a Lion - Digital Printing is a Cheetah

Recently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts.  Some say that you can’t make any money doing it.  Others point out that there are problems…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…