Screen-printing is a Lion Digital Printing is a Cheetah | Atkinson Consulting
Feb 20, 2016 - Marshall Atkinson with Atkinson Consulting explores the differences between a screen-printed t-shirt and one that is printed digitally. Special emphasis on workflow speed.
Marshall Atkinson, Atkinson Consulting, Screen-printing, Digital printing, DTG, t-shirts, Apparel, Shop, difference
post-template-default,single,single-post,postid-1795,single-format-standard,qode-listing-1.0.1,qode-social-login-1.0,qode-news-1.0,qode-quick-links-1.0,qode-restaurant-1.0,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,footer_responsive_adv,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-16.0.1,qode-theme-bridge,bridge,wpb-js-composer js-comp-ver-5.5.4,vc_responsive
  • Catch the Chicken – atkinsontshirt
    Posted at 07:10h, 04 February Reply

    […] Digital printing on garments means zero screens. […]

  • Risky Business: Repetitive Motion – atkinsontshirt
    Posted at 07:04h, 28 January Reply

    […] if you are a screen-printer, embroiderer, or digital print shop, your workers repeat the same task all […]

  • Finding Your Next Big Customer – atkinsontshirt
    Posted at 07:56h, 14 January Reply

    […] orders are easily handled with digital printing, sublimation or even plastisol based transfers.  You can still take those smaller orders if you […]

  • Stressless Distressed – atkinsontshirt
    Posted at 06:49h, 08 October Reply

    […] know I wouldn’t let you down.  For the purpose of demonstration I created a “Property Of” graphic to test out each of these files and see how it can change the look of the type by clipping it into […]

  • Jorge Salcines
    Posted at 08:56h, 07 October Reply

    Hello from Texas. You do a great job in thoroughly explaining the difference between the two. and how they are both relevant. Keep sharing your great posts.

  • Apparel Decorator Excuse-o-pedia | atkinsontshirt
    Posted at 07:30h, 12 March Reply

    […] there are new products or gizmos that are released into the marketplace every day, this is why your shop never moves past what they used in 1972.  Does that old way still work?  Sure.  Is it more expensive, uses more labor, takes more time, […]

  • Betty Gichuki
    Posted at 12:11h, 21 February Reply

    Jambo (hallo) from Kenya! My husband and I recently started a garment decoration company called Create A Tee ( We are using Kornit Technology and so far so good. We read your articles alot and we just soak in their content. The recent one of lions and cheatehs just hit home. We are possibly the first company to use DTG in Kenya so we have quite a few challenges but immense possibilities. Anyway, just thanking you a lot.

    • atkinsontshirt
      Posted at 13:15h, 21 February Reply

      Awesome!! This is exactly why I write this blog!! Keep on learning!!!

  • J
    Posted at 16:37h, 20 February Reply

    Who knows whats going to happen with the DTG market and how it affects the apparel industry exactly. I presume that it will continue to get better and faster, and probably in a couple of more years really be the dominating print method for brand’s retail online sales. We did our due diligence a couple years ago. We looked at all the DTG’s on the market and found the Epson 2000 to be the best and most capable single shirt printer on the market outside of the Kornit brand. We spent 19k for our printer and 3 months later Epson marked the printer down to 14995. That killed the equity the machine had immediately. It was a slap in the face. Not only that, but before the first year is out the Epson f2000 seems to clog no matter what you do to make sure it doesn’t. You can perfect humidty, cleaning processes, and knowledge to keep the printers from clogging and they still will. Until that is fixed, DTG will never be King. Thanks for the articles as always Mr. Atkinson.

    • atkinsontshirt
      Posted at 18:10h, 20 February Reply

      Thanks for reading and commenting… I appreciate your viewpoint but only time will tell.

  • Peter Walsh
    Posted at 07:31h, 20 February Reply

    Marshall: Thanks for your interesting and timely blog on the impact of Digital Direct to Garment Printing technology on the decorated apparel market. I amazed to read some of the posts on Social Media and in Industry Forums from screen-printers who blast DTG technology and claim that it has a limited future due to slow production speeds, higher ink cots, reduced versatility and lower perceived quality than what can be achieved by screen-printing. An important factor that these printers overlook is the ability of DTG to “PROFITABLY” print as few as one shirt of a custom design. The Online Garment decorators have discovered that people will pay $25 or more for a custom tee shirt.

    These companies don’t care that it costs $2 or $3 more to print the image with DTG than it would with screen-print, when they can sell the finished garment for two to three times what they could sell a mass produced screen-printed tee for. Another thing that these Online Companies do really well is to make it easy for their customers to purchase from them, by offering up highly functional websites supported by effective “self-service” online design studios. These companies don’t treat people as P.I.T.A customers for not meeting minimum quantities, and generally speaking they deliver the goods within the agreed upon schedule.

    My fear is that every time a traditional garment decorating company turns away a customer who wants to purchase 6, 12, or 18 shirts because their order doesn’t meet shop minimums, they are helping to build a competitive channel that could be just as devastating to their business, as Walmart has been to small town retailers.

    • atkinsontshirt
      Posted at 07:35h, 20 February Reply

      Exactly. The future of our industry is changing every single day. What will it look like ten years from now? Will traditional screen-printers be akin to paper letterpress shops? Probably not, but digital has a huge foothold and will only grab more marketshare. Adapt or die.

Leave a Reply


Take a moment and subscribe!

I’d love to share some great content.

%d bloggers like this: