Posts

Go From Chaos to Clarity
Business Management
We will dig deep into moving from chaos to clarity for today's article. Chaos is when something is NOT working the way it should. Clarity is just the opposite. It's not only working, but it is specifically working with precision.
Chaos…

T-shirts Don't Care Who Prints Them
Apparel Decorators Only
T-shirts.
There they are. Stacked up on that cart. Or maybe you prefer a table.
Dozens of them. Hundreds. Thousands, maybe.
And there are even more still in the boxes.
What's that sound? Beep, Beep, Beep. It's the sound…

Screen-printing is a Lion - Digital Printing is a Cheetah
Apparel Decorators OnlyRecently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts. Some say that you can’t make any money doing it. Others point out that there are problems…

SGIA Expo 2013 Recap – Fantastic Show
UncategorizedI returned from the Specialty Graphic Imaging Association’s Expo show in Orlando yesterday with a really great feeling. Everyone I spoke with had a positive attitude and their businesses are all up. Maybe this is a sign that our nation’s…

What is the Voice of the Customer for T-shirt Shops?
Apparel Decorators Only, Business Management, Top TipsLet’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?) You can see and understand their every thought, just like reading a book. It’s all right there. …

Is Your Shop Stagnant? Why Innovation is the Road to Success
Apparel Decorators Only, Business Management, Top TipsLet me ask you some simple questions. Be honest to yourself while you think about your answer. Are you a shop that constantly seeks to reinvent itself, improve and get better? Or are you the shop that sits there enviously and wonders “how…