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Go From Chaos to Clarity

Go From Chaos to Clarity

We will dig deep into moving from chaos to clarity for today's article. Chaos is when something is NOT working the way it should. Clarity is just the opposite. It's not only working, but it is specifically working with precision. Chaos…
T-shirts Don't Care Who Prints Them

T-shirts Don't Care Who Prints Them

  T-shirts. There they are. Stacked up on that cart. Or maybe you prefer a table. Dozens of them. Hundreds. Thousands, maybe. And there are even more still in the boxes. What's that sound? Beep, Beep, Beep. It's the sound…
Screen-printing is a lion Digital printing is a cheetah

Screen-printing is a Lion - Digital Printing is a Cheetah

Recently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts.  Some say that you can’t make any money doing it.  Others point out that there are problems…
Screen-printing is a lion Digital printing is a cheetah

SGIA Expo 2013 Recap – Fantastic Show

I returned from the Specialty Graphic Imaging Association’s Expo show in Orlando yesterday with a really great feeling.  Everyone I spoke with had a positive attitude and their businesses are all up.  Maybe this is a sign that our nation’s…
Screen-printing is a lion Digital printing is a cheetah

What is the Voice of the Customer for T-shirt Shops?

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Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?)  You can see and understand their every thought, just like reading a book.  It’s all right there. …
Screen-printing is a lion Digital printing is a cheetah

Is Your Shop Stagnant? Why Innovation is the Road to Success

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Let me ask you some simple questions.  Be honest to yourself while you think about your answer.  Are you a shop that constantly seeks to reinvent itself, improve and get better?  Or are you the shop that sits there enviously and wonders “how…