Posts

Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…
Avalanche of Accountability

Avalanche of Accountability

How is the accountability level in your shop? You know, the daily level of "Get 'Er Done"! I'm not singling out production either. They often get the short end of the stick when other departments upstream don't hit all of their goals like…
Head Junk

Is Your Head Full of Junk?

Is your head full of junk? Recently I spent about twenty or thirty minutes with one of my coaching clients who was slogging through a series of doubts about their business. They felt inadequate. Like they didn't belong in the industry. A…
No Excuses Mentality for Decorated Apparel Shops

No Excuses Mentality for Decorated Apparel Shops

Quick question: Can your shop operate with a no excuses mentality? For the decorated apparel industry, what does that exactly mean anyway? At best, it's a culture-driven herculean challenge. Worst, it probably means some people you work with…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…