Posts

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Attack Problems Not People - Marshall Atkinson

Attack Problems, Not People

So you were walking the shop floor the other day and you noticed one of your workers, Fred, aimlessly wandering around. It looked weird. At night, you lie awake in your bed worrying about how you are going to get all of the orders completed…
Excellence is in the Next Five Minutes - Marshall Atkinson

Excellence Is In The Next Five Minutes

Did you know that "excellence is in the next five minutes"? When you are doing something, how much thought are you giving to the actual effort you give it? Is that the absolute BEST email you can write, or are you just firing something…
Accountability Is Binary - Marshall Atkinson

Accountability is Binary

Ready to nerd out? How about this phrase, "Accountability is Binary"? I was speaking with a coaching client a few weeks ago about a few employee challenges they were facing. During the conversation, our dialog path focused on the fact that…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…
Teach the Elephant in the Room to Dance

Teach the Elephant in the Room to Dance

Do you see that? Standing right next to you is an elephant in the room. You know it's there. It smells like something familiar. Occasionally you get a glimpse of it out of the corner of your eye and that reminds you that you need to do something…