Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…
Teach the Elephant in the Room to Dance

Teach the Elephant in the Room to Dance

Do you see that? Standing right next to you is an elephant in the room. You know it's there. It smells like something familiar. Occasionally you get a glimpse of it out of the corner of your eye and that reminds you that you need to do something…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…
Screen-printing is a lion Digital printing is a cheetah

Screen-printing is a Lion - Digital Printing is a Cheetah

Recently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts.  Some say that you can’t make any money doing it.  Others point out that there are problems…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…
PMS 485 is the Color of the Devil - Marshall Atkinson

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…