Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Professionals Use Professional Tools

Professionals Use Professional Tools

"Professionals use professional tools." There...I said it. Have you ever had a small pebble or a rock in your shoe? You know, something that really bothers you. It's not the end of the world, but it keeps dinging you and hanging around.…
21 Things to be Excited About in 2021

21 Things To Be Excited About In 2021

I don't know about you, but I'm very optimistic for 2021. There is a lot to be excited about, and to prove it I've compiled an unranked list of twenty-one things that I think are going to make this year fantastic for the decorated apparel industry. Check…
Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…