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Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Shirt Lab Washington DC Home Run

Grand Slam Homerun Shirt Lab Washington DC

Shirt Lab Washington DC achieved many things. For this event, the focus was on athletic apparel sales and marketing. Shirt Lab Washington DC 2019 Team Photo This means CrossFit gyms. Little League. Soccer. High School Sports. Collegiate…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…
Performance Numbers Impact Future Predictions - Marshall Atkinson

Performance Numbers Impact Future Predictions

Let me start this article off by stating right away we will be looking at numbers. Performance numbers to be exact. For most people, it's a snooze fest. Numbers? Bore-Ring. Data isn't as sexy as discussing shirt styles, artwork,…
Terror Free Tri-Blend Decoration - Marshall Atkinson

Terror Free Tri-Blend T-shirt Decoration

Tri-Blend.  Have you noticed that this style is dominating t-shirt sales lately? Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.  Heathers.  Back in the day, there were…