Posts

Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
Accountability Is Binary - Marshall Atkinson

Accountability is Binary

Ready to nerd out? How about this phrase, "Accountability is Binary"? I was speaking with a coaching client a few weeks ago about a few employee challenges they were facing. During the conversation, our dialog path focused on the fact that…
Print Flash Print - Marshall Atkinson

Print Flash Print: An Ode to the T-shirt Screenprinter

Print Flash Print. A mantra for the one-color hit. Bold replacing boring of a blank stock t-shirt. A delicate effort of force. Print Flash Print   Daily rituals. More sales add both security and stress. For the…