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Why Marketplace Turbulence Is a Good Thing

Marketplace turbulence. On the surface, it may appear to be a big challenge. Customers start choosing something else. Inflation is driving prices up to new record highs. Sales are drying up. But, marketplace turbulence can be the best…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
Hope Is Not A Strategy

Hope Is Not A Strategy

Right now everyone on this planet is hoping. Hoping that their businesses won't fail. That people they know and themselves can remain healthy. That the COVID-19 virus gets stopped in its tracks before we have a societal meltdown. That they…